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Drop the Joss
Connect4Climate & World Bank Group
Advertising / Social / Digital

Hungry Ghost Festival - celebrated on the 7th month of the Chinese Lunar Calendar is when the Asian believe that hungry ghosts return to Earth to haunt the living. So, we deliver special “offerings”, made of joss paper to these spirits to calm them down. Done via burning, this practise gives off awful grey smoke and CO2 that significantly increases air pollution level. So, we bring this tradition online with
Drop The Joss - an Instagram AR filter that gives us space to practise this custom without actually burning anything. Keep the tradition alive, keep the planet alive..

Art Director: Seine Kongruangkit
Script writer: Quynh Tran
Tutor: David Stadtmüller
Lukas Rossmanith

D&AD Wood Pencil
Creative Conscious
Summit Creative Awards