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Awards:
Golden Award of Montruex

Genuine Dance
Miller Beer
Packaging / Integrated




Miller Genuine Draft has a longstanding connection with dance and music. But this time, we take it a step forward with each bottle/can by rephrasing ‘Genuine Draft’ to ‘Genuine Dance’ It is a new design inspired from African and Hispanic dance moves and rhythm through motion tracking technology. We show dynamic waves and abstract elements of traditional dances (Odi, Rumba, and more) to express the feeling of love, freedom and happiness.

Seine Kongruangkit (AD)
Riya Dosani (CW)
Yamen Ibrahim (AD)



Awards : Golden Award of Montruex