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Hikikomori Stereotypes
Google type & HMTC
Advertising / Social

Hikikomori Stereotype surges as a social campaign bringing attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine. Its design is made of the combination between two popular elements: Open Sans (Google’s 2nd most served type) and Billie Eilish’s “Everything I Wanted”. Together they serve as a reminder of the struggle some people face every day, opening a channel of empathy for the future generations in both the digital and the physical world.

Art Director: Seine kongruangkit, Raquel vega, Rohil borole 
Copywriter: Javier Granados Romero, Lorenzo colnaghi
Tutor: Sarah Buggle

Awards : D&AD New Blood - Wood Pencil