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Singha Estate
Advertising / Online Film

Format : Online Video 2 minutes
Launched on the World Oceans day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it.
The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care.
This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. The art direction is clean and beautifully portray the plastic bag according to the brand’s image.

Location: Thailand, Mayah Island
Agency: Columbus Agency, Dentsu Aegis Network
Creative Group Head:
Uthen Sukkrammi / Saranyu Klypun
Art director: Seine Kongruangkit
Copywriter: Piragarn Somthong
Production: JDI Bangkok

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